iDENTIFY Agency Launches Nationwide Healthcare Marketing Services

iDENTIFY Agency has announced its official nationwide launch as a specialized marketing agency serving dental and medical practices across the United States.

Created through the merger of iOTA Infotech and SmileSecure, iDENTIFY Agency brings together digital marketing capabilities and firsthand experience in dental practice operations. The agency's approach is designed to help healthcare practices connect marketing activity with the operational processes that turn patient inquiries into scheduled appointments.

Healthcare practices often face a disconnect between marketing campaigns and front-desk operations. Advertising may generate inquiries, while practice teams are left to manage follow-up, qualification, scheduling, and patient communication separately. iDENTIFY Agency was created to address this gap through an integrated patient acquisition and conversion model.

“Most marketing agencies measure success at the click, handing off a list of unvetted names to an already busy front desk,” said Tarun Vashisht, co-founder and chief executive officer of iDENTIFY Agency. “By uniting iOTA Infotech’s technical digital capabilities with SmileSecure’s operational practice intelligence, we have built an agency model that aligns marketing campaigns with real clinical capacity, provider schedules, and practice management workflows.”

iDENTIFY Agency provides a range of services designed specifically for healthcare organizations, including paid search and social advertising, search engine optimization, answer engine optimization, doctor branding, AI-assisted video production, reputation management, patient intake auditing, and conversion infrastructure.

The agency's paid advertising strategies are designed around patient intent and procedures such as dental implants, cosmetic dentistry, clear aligners, and oral surgery. Its search strategies focus on local visibility, technical website performance, healthcare-focused content, and positioning for emerging AI-powered search experiences.

Another component of the agency's model is the SmileSecure practice operations layer, which focuses on intake processes and patient conversion. By connecting marketing data with operational workflows, the agency seeks to give practices greater visibility into what happens after a prospective patient makes contact.

“Understanding how a clinical floor actually runs is what sets our campaigns apart,” said Enayat Arora, co-founder and head of marketing operations at iDENTIFY Agency. “When creative strategy, paid media, and clinical operations work in sync, practices can build a more predictable patient acquisition system while reducing administrative friction.”

iDENTIFY Agency serves implant practices, cosmetic dental practices, orthodontists, oral surgeons, multi-specialty clinics, and multi-location Dental Service Organizations (DSOs) throughout the United States.

The company is led by co-founders Tarun Vashisht and Rahul Layal and is supported by a network of practicing dental doctor advisors. The combined perspective is intended to help healthcare practices develop marketing strategies that reflect both patient demand and the realities of clinical operations.

Practices can learn more about iDENTIFY Agency and request an evaluation of their digital presence and patient intake processes at https://www.identify.agency/.

About us
iDENTIFY Agency is a dental and medical marketing agency focused on connecting patient acquisition with practice operations. Formed through the merger of iOTA Infotech and SmileSecure, the company combines digital marketing execution with extensive dental practice experience. Its services include SEO, paid advertising, doctor branding, AI video production, reputation management, and patient conversion infrastructure for practices and DSOs nationwide.