Anteriad Expands into Japan with Local Expertise and Strong Demand

Anteriad, a global leader in AI and data-driven, tech-enabled B2B marketing, announced Anteriad Japan, with a dedicated local presence. Anteriad Japan has already closed business with several global brands and in-region marketers, a strong early sign of demand for Anteriad’s solutions in that market.

Anteriad's global data engine powers this expansion with over 110% growth in international intent signal and location intelligence in the last year. The company tracks over 500 billion B2B buyer signals every month, uncovering the full buying groups behind every deal, not just single contacts. That intent data, paired with Anteriad's analytics and multichannel execution, gives global marketers a clear, privacy-compliant view of who's ready to buy. Now that same edge extends directly into Japan, backed by a team that knows the market firsthand.

As part of the launch, Lavin Bolwani is joining as Vice President, Sales, Japan. In his new role, Bolwani will lead Anteriad's commercial growth in Japan, deepening relationships with B2B marketers across the region.

Most recently, Bolwani held senior sales roles at StackAdapt and Teads and has spent much of his career working with global brands and agency partners in Japan across digital advertising and programmatic media.

“Japan is a mature market, yet B2B marketers still face significant challenges around fragmented data, long and complex buying journeys, and identifying which accounts are genuinely in-market. Anteriad has an opportunity to change that by combining high-quality B2B data, intent intelligence, ABM, and full-funnel activation,” said Lavin Bolwani, VP Sales in Japan at Anteriad. He added, “I’m incredibly excited to build on the momentum we already have here and help raise the standard for B2B marketing in Japan.”