New Data: The Real Cost Of Wedding Flowers In The USA

Statistics show that September-November is the most popular time to get married in the US. One expense these couples will have underbudgeted for is their wedding flowers which are often much more expensive than the price advertised online.

According to The Knot’s 2025 Real Weddings Study, the average cost of wedding flowers is just $2,800.

However, new research from Los Angeles floral design studio The Hidden Garden has found that the 437 florists in the US who publicly publish prices show a median full-service wedding floral cost of $5,000, and that figure is a floor rather than an average.
Florists who publish prices are usually the ones with the lowest minimums. High-end studios sometimes provide a rough starting amount, or publish no pricing whatsoever. This means the median price reported is likely to be much higher.

To find this data The Hidden Garden analyzed 910 florist websites across 48 states and Washington, D.C. Only 437 publish a whole-wedding price at all: another 358 publish bouquet or per-item prices only, and 115 publish nothing.

Amy Marella, founder of The Hidden Garden, commented on the findings:

“Here’s what nobody in my industry says out loud. The florists who publish prices are the ones with the lowest minimums. The rest of us never post a number at all. So every published figure a bride finds is already the low end, before she has added a single table centerpiece.”

Four reasons the published figure sits below what couples sign for:

1. The published price is a door price. It describes the smallest wedding a florist will take, before a ceremony installation and a centerpiece on every reception table.

2. Published prices already sit above the budget. 84% of the 437 florists publish a price at or above The Knot's $2,800, and the median published price is $5,000, nearly double it. The average published price is higher still at $6,209, because a handful of studios publish five-figure minimums and pull it up — and the studios that would pull it higher again publish no price at all.

3. Most of the bill is not flowers. Marella says design hours, prep in the week before the wedding, the install crew, trucking and a team to break it all down at the end of the night make up much of the invoice.

4. Survey averages answer a different question. The Knot’s Real Weddings Study puts the national average at $2,800, but it surveys 10,474 US couples married in 2025, including couples who spent almost nothing on flowers. It measures average spend across every kind of wedding, not the cost of a full ceremony and reception.

Amy on why the numbers never line up:

“Brides think they are buying just the flowers. Most of what is on an invoice is the design hours, the prep work leading up to the wedding, the install crew, the trucking, and someone there to take it all down at the end of the night. The flowers themselves are only part of what a wedding floral budget covers, and that is why the numbers never line up.”

The figures come only from prices florists publish on their own websites, collected to June 2026. Directory listings and editorial cost guides were excluded, and each state's figure is the median of florists' published ranges. The sample can only include florists who publish a price at all, which is why we present these figures as a floor rather than an average.