MyAstrology.in, an independent astrology and almanac platform working in Bengali, Hindi and English, has grown entirely through organic search. Between 10 August and 7 November 2026, Google Search Console recorded about 10.9 million impressions and 117,000 clicks for the site, with no money spent on advertising. The platform shows no third-party advertisements.

Built on a smartphone
The platform was founded by Dr. Prodyut Acharya, a PhD in Vedic Jyotish based in Ranaghat, West Bengal. He built and runs the entire system from a standard smartphone (Realme GT Master Edition), using AI coding assistants, cloud development environments and GitHub, without a desktop computer.

Its own calculation engine, and how it is checked
MyAstrology does not rely on third-party astrology APIs. Planetary positions are computed by its own engine, using the VSOP87 planetary theory and, for the Moon, the ELP-2000/82 lunar theory in the truncated form given by Jean Meeus. Automated tests compare the engine with the Swiss Ephemeris on 401 dates: the Moon agrees within 26 arcseconds, the Sun within 9, Venus to Saturn within 6 and Mercury within 76. For the Moon this moves a tithi end time by less than a minute. The almanac's daily tables are also checked against NASA JPL's DE441 ephemeris.

The Bengali calendar on the site reproduces 85 first-of-month dates printed in the Visuddha Siddhanta Panjika and the 2016 month dates in Lahiri's Indian Ephemeris, and festival tithi times match the printed almanac to the minute on the dates checked. The calendar can be computed for any Bengali year from 1200 to 2000. The data and code behind these checks are openly published on Zenodo: https://doi.org/10.5281/zenodo.24080069

"For years, astrology in India has been divided between blind belief and dismissive scepticism," said Dr. Prodyut Acharya, founder of MyAstrology.in. "We built MyAstrology so that at least the calculations behind a horoscope or a panjika are open and can be checked. Every planetary position comes from our own engine and is tested against standard astronomical references. Ten million search impressions without a rupee spent on advertising tell us that people value that care."

About MyAstrology.in
MyAstrology.in is an independent Indian platform for Vedic astrology calculations and traditional almanacs (panjika/panchang) in Bengali, Hindi and English. It offers free kundali, match-making, panjika, naming and festival pages, with optional paid reports. Bengali pages follow the Bengali solar calendar and the conventions of the Visuddha Siddhanta Panjika for Kolkata; Hindi and English pages follow North Indian conventions (New Delhi sunrise, Vikram Samvat). Methods: https://myastrology.in/methodology

Media contact: Dr. Prodyut Acharya, MyAstrology, Ranaghat, Nadia, West Bengal 741202, India. Phone +91 93331 22768. Email [email protected]. Website https://myastrology.in